About

John Powell

Founder & SaaS Entrepreneur, PetCare.Software

SaaS entrepreneur and software engineer specializing in vertical market solutions for pet care facilities. With a First Class Honours degree in Software Engineering and proven experience building, growing, and exiting successful businesses in the pet care industry, John applies systematic software development principles to help kennels, daycares, and catteries automate operations, manage bookings, and scale efficiently.

20+ Years
Company Trading
First Class
Honours Degree
5 Countries
Software Deployed
Proven Exit
RevelationPets.com

Professional Background

Founder, PetCare.Software

2024 – Present

Founded PetCare.Software to address the operational challenges faced by pet care facility owners—kennels, dog daycares, catteries, and boarding facilities. The platform provides integrated solutions for booking management, pet profiles, vaccination tracking, feeding schedules, payment processing, and automated communications—helping pet care businesses reduce administrative overhead while improving customer satisfaction and business growth.

Senior Project Manager, UK Research and Innovation (UKRI)

2019 – Present

Manages complex technology initiatives on the Technology and Funding Services (TFS) project, including Python-based Jira reporting systems for EPIC status tracking, cross-functional software development teams, and enterprise-grade project management. Experience delivering production systems for a major UK government research organization informs the robust, scalable architecture underlying PetCare products.

Founder, RevelationPets.com

Successful Exit

2015 – 2022

Built RevelationPets.com from scratch in 2015 and grew it into a leading pet care management platform, serving facilities across five countries. Over seven years John handled every aspect of the business—building the booking engine, onboarding customers, refining the product based on real operator feedback, and expanding internationally. He sold the business in 2022. That full journey, from first customer to successful exit, is what makes PetCare.Software different: every feature decision comes from lived experience, not theory.

Key achievements: Built from zero to a multi-country platform — custom booking and scheduling engine, automated customer communications, vaccination tracking, online payments, and a responsive support model that earned hundreds of verified 5-star reviews before the successful exit.

Vertical SaaS Portfolio

2024 – Present

Applying the same proven methodologies from RevelationPets to multiple vertical markets including tattoo studios (MyTattoo.Software), driving schools (MyDriveSchool.Software), and martial arts dojos (MyDojo.Software). This cross-industry experience enables rapid identification of common operational patterns and best practices.

Company Information

PetCare.Software is a trading name of LEAVE.REVIEW LTD, a UK-registered software development company established in 2005.

Company Number
05408918
Incorporated
31 March 2005 (20 years)
Registered Office
124 City Road, London, EC1V 2NX
Nature of Business
Business & domestic software development
View full company details on Companies House

Why This Matters: LEAVE.REVIEW LTD has been in continuous operation since 2005, originally trading as REVELATION MEDIA LTD—the company that built and operated RevelationPets.com. This 20-year track record demonstrates long-term business stability and genuine operational experience in the pet care software industry.

What RevelationPets Customers Said

During RevelationPets' operation from 2015 to 2022, the platform served hundreds of pet care facilities across multiple countries. These verified Capterra reviews reflect the real-world impact of that work — and the same principles now underpin PetCare.Software:

"We have a small but rapidly expanding facility... to have a supported software package that is constantly updated and kept in the cloud is a true asset to our business. Anyone can use the product with ease... Recently I asked for an enhancement and it was acknowledged quickly, developed and presented back to me within a very short time frame."

Tim S. — Kennel Owner (New Zealand) | 2+ years use
Capterra Verified Review

"After some frustrating conversations with other companies I chose RevelationPets, and I look forward to using it every day! My clients like it as they find it easy to use."

Sara V. — Daycare Owner
Capterra Verified Review

"Saved time. Allows us to track bookings so we can make business decisions. Allows customers to book online instead of calling us. It is amazing all around and has automated many of our processes that took hours in the past."

Emmily B. — Facility Manager
Capterra Verified Review

"All the data is in one place and is accessible to all my staff wherever they are. The fact that my facility has been able to grow with the software makes it very much a partnership."

Anna S. — Manager and Trainer | 1-2 years use
Capterra Verified Review

"We have been able to decrease the amount of time we need to spend in the office by using the automated features, like reminder emails and online booking."

Ashley H. — Owner/Operator | 2+ years use
Capterra Verified Review

Why This Matters for Pet Care Facilities: These verified reviews were gathered during RevelationPets' seven years of operation (2015–2022). They demonstrate what pet care facility owners actually need from their software — and the same principles that earned those reviews, automated reminders, online booking, efficient scheduling, vaccination tracking, and responsive development, are built into PetCare.Software from day one.

Education & Credentials

First Class Honours Degree

Software Engineering — University of Winchester

15+ Years Experience

Software development, system architecture, and project management

Expertise & Specializations

Pet Care Business Operations

Hands-on experience running a pet care business from startup to exit, including customer acquisition, scheduling optimization, vaccination tracking, and operational efficiency.

SaaS Development

Proven track record building and scaling vertical SaaS products with a focus on user experience, operational efficiency, and measurable ROI.

Technical Architecture

Expert in Python development, WordPress/PHP ecosystem, React/JavaScript, RESTful APIs, and database architecture with hands-on production SaaS experience.

Business Process Automation

Specialist in identifying operational bottlenecks in pet care facilities and implementing software solutions that reduce administrative overhead.

Why Trust John's Guidance?

Pet Care Industry Veteran: Built RevelationPets.com from scratch in 2015, grew it into a platform serving facilities across five countries, and sold the business in 2022 — giving him firsthand understanding of the full lifecycle: from signing the first customer to a successful exit.
Real-World Technical Experience: First Class Honours in Software Engineering with 15+ years developing production systems—deep technical credibility.
International Reach: Software deployed across five countries (US, UK, Canada, Australia, New Zealand)—proven global scalability.
Focus on Automation: Having automated his own pet care business operations, John understands which processes can be effectively automated without sacrificing the personal touch that pet owners expect.

Ready to Transform Your Pet Care Facility?

Built on everything learned from founding, growing, and selling RevelationPets.com — a platform that served pet care facilities across five countries for seven years.

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